hawke’s brewing co.
POS DESIGN / POS ARTWORK / ACTIVATION / COPYWRITING / PRINT PRODUCTION / DIGITAL ASSETS
ONE FOR THE COUNTRY
Bob had just one condition for his involvement with Hawke’s Brewing Co.—that 100% of his royalties be donated to Landcare Australia. To amplify this commitment, we created the promotional idea "Crack the Tin That Gives Back" and rolled it out across stores, ensuring it stayed true to the iconic Hawke’s brand and its values.